about your business tookit

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Most companies employ a mixture of talent to achieve success, and Your Business Toolkit is no different.

We use a mixture of talent, drawn from a mixture of sources covering: marketing, sales, human resources, IT and general management.

Edward RyderEdward has been working in sales and marketing since 1994, working with a wide range of companies across many different sectors throughout the UK.

During this period, Edward also studied for an MA in Business and an MBA.

In 2003, Edward decided to start his own marketing and design company, Biskit, and has now worked with over 150 clients throughout the UK, across the Retail, Industrial, Medical, Mail Order and Charity sectors.

Aside from speaking opportunities and workshops, Edward, and his company Biskit, help companies use marketing more effectively to deliver greater business benefits.

As you would expect from an active marketeer, Edward is Chairman of the Mid-Yorkshire CIM and a Chartered Marketer.


Edward RyderDeborah has 15 years experience of marketing in small to medium sized businesses and charities.

Deborah has considerable experience of social media marketing, e-business, marketing strategy and customer profiling.

With a particular interest in direct marketing, Deborah started her career in home shopping before moving into the automotive, pet food, veterinary and healthcare sectors. Latterly Deborah was the marketing manager for the Yorkshire Agricultural Society, responsible for the Great Yorkshire Show, Countryside Live and worked on the launch and promotion of Fodder, an award winning regional food shop and cafe.

Deborah is a creative thinker with a focus on business objectives and results delivery. Deborah has recently launched her own consultancy, Aer8 Marketing.